Events

WEBINAR: Branding & Re-strategizing Post-Covid

WEBINAR: Branding & Re-strategizing Post-Covid

Venue : Zoom

Event Start Date : Wednesday 15 July 2020

Event End Date : Wednesday 15 July 2020

Event Start Time : 11:00 am

Event End Time : 12:15 pm

Registration Start Date : Monday 06 July 2020

Registration End Date : Wednesday 15 July 2020

Overview

In a recent survey conducted by the Singapore Academy of Law on how the pandemic has affected the legal community, these findings surfaced: -

 

83 per cent of practitioners reported a decrease in new cases and revenue.

34 per cent of respondents expressed a need for business process re-engineering to save costs and;

65 per cent called for new learning and development opportunities.

 

With the shutdown or slowdown, most brick-and-mortar businesses and entrepreneurs are relying more than ever on new strategies. A big part (if not all) of marketing during this pandemic and into the future is going to be shifted online. But where do we start?

In this webinar, Eliza Tan – Founder & Director of LegisComm and Mel Nirmala, Executive Director of SCCA, both known for their digital communications, branding and marketing strategies in the legal field share brand and marketing insights, digital innovation stories and tips on processes and innovations. We also have as guest speaker Roy Ang, APAC Head of Business Development at international law firm Withersworldwide to share how his firm has re-strategized their marketing efforts in these unusual times.

 

Speakers

Mel Nirmala

Executive Director

SCCA

Mel Nirmala takes a vision and makes it a reality through sound strategic development. She intuitively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking, and drives business advantage. She is an inspirational leader who tells stories that inspires action while at the same time grounded in financial information that levers any business. Respected as a credible voice in decision making, finding strategic partners, and establishing cross border alliances, Mel has earned a seat at the table she serves.

Currently, as the Executive Director at the Singapore Corporate Counsel Association, a national association serving the in-house counsel community in Singapore, Mel oversees the operations by setting a clear direction for the organization's growth and survival as a non-profit business.

She is now spearheading major strategic shifts for transforming the association from a functional focus to an enabler of multi-facets of services and integrating innovations keeping the association ahead of the curve amongst its peers.

 

Eliza Tan

Founder & Managing Director

LegisComm

Eliza Tan is the Founder and Managing Director of LegisComm, a Legal Marketing Consultancy dedicated to helping law firms and professional service firms with their marketing and business development needs. With more than a decade of experience in the marketing of professional services, she currently advises several law firms and accounting firms in branding, social media marketing, marketing communication and business development.

Seen as an ambassador of collaboration within the professional services industry, Eliza has helped connect a great number of law firms, accounting firms and other advisory services through networking events, talks and training.

Her passion for professional services marketing has upped the ante on the level of professional marketing within the legal industry. She is responsible for continuously educating and updating the legal sector on the latest developments, trends and technologies that lawyers can embark on to brand, profile and market themselves better.

She has trained more than 500 lawyers to date. Trainings she has conducted include “’Networking Skills Training for Lawyers” and “Branding for Law firms” at The Law Society of Singapore. She also currently conducts in-house trainings on “Branding yourself on LinkedIn” for law firms. She was also the Personal Branding trainer for 50 in-house counsel at (Women In-house Living Life) Will Summit 2017, organised by the Singapore Corporate Counsel of Singapore. She has been involved in panel discussions involving developments in professional services including “’The SMP’s role in the Future Economy” organised by ACCA. She was also one of the first speakers that spoke on the topic of “Growing the Top Line in the era of Disruptive Technology” at the seminar on “The Uberisation of Professional Services” organised by The Business Times for Canon’s Think Big Leadership Series 2016.

 

Roy Ang

APAC Head of Business Development & Marketing

Withersworldwide

Roy is the Asia Pacific Head of Marketing and Business Development at Withersworldwide/ Withers KhattarWong. He oversees the planning, development and execution of the firm's marketing and business development initiatives, from business planning with senior partners, client pitches, digital campaigns, PR to events.

Before joining Withers, he was the Deputy Head of Marketing with the Singapore International Arbitration Centre (SIAC) and has worked in legal industry planning roles with the Singapore Economic Development Board (EDB) and Ministry of Law (MinLaw). In 2017, Singapore Business Review listed Roy as one of the notable chief marketing officers aged 40 and under.

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